Every year, famous photographers pair up with big-name brands and top models to create stunning visual content to sell products, otherwise known as ad campaigns. In this post, I will show you some of the most outstanding advertising campaigns Spring 2018:
Chloé Spring 2018 Ad Campaign
Creative Director Natacha Ramsay-Levi presents her first campaign for Chloé plus a short film, directed by Steven Meisel, and a series of still images that have been taken from her. It’s just a vision of what she’s been doing in the brand for nine months. Shot in the light of day, the campaign video contains models and a cute puppy moving about on the steps of a city street. “Women have a past, they have emotions, they have cracks and the Chloé woman is not a ghost,” she explained.
Dolce & Gabbana Spring 2018 Ad Campaign
Dolce & Gabbana travels to Venice for its spring-summer 2018 campaign, shot it by fashion photographers Luca & Alessandro Morelli. As in previous campaigns, the cast poses before public landmarks and in communal spaces, like Saint Mark’s Basilica and the city’s famous canals, with real locals and tourists interspersed in the backgrounds. Looking super glam, the girls take gondola rides, eat pasta and take in the sights while wearing spring styles, whether posing in printed silk gowns or embroidered jackets.
Valentino Spring 2018 Ad Campaign
Valentino chose supermodel Gigi Hadid for its Spring 2018 campaign. In charge of creative direction was Pierpaolo Piccioli and captured by fashion photography duo Inez van Lamsweerde and Vinoodh Matadin. The pieces are inspired by the Creative Director’s interest in the Apollo moon landing. This new campaign was shot in New York City at Pier 59, captured against a stark white backdrop, the campaign spotlights the new season’s floaty gowns, statement handbags and luxe sneakers.
Miu Miu Spring 2018 Ad Campaign
The new Spring 2018 Miu Miu ad campaign, titled “Return to Arcosanti,” stars models and actresses with a social activism presence. Photographer Alasdair McLellan, stylist Katie Grand, and art director Giovanni Bianco traveled to Arcosanti in central Arizona to enjoy the world of archeology. The campaign toss in some colorful flags, an airstream, a few colorful lawn chairs and Arizona sunlight.