Fashion News

Ultra Violet, Pantone Color of the Year 2018

“The color of the year” is announced by a paint company calls Pantone, it happens every year, usually in the fall, sometimes in December. For this time the company has chosen a vibrant purple shade, named “Ultra Violet”, as its color of the year for 2018.

The Pantone Colour Institute has been choosing a color of the year since 1999. They start global research early in the spring, looking for recurring patterns or colors in daily life situations, the process takes nearly nine months. Last year, the color experts at Pantone declared “Greenery” the official shade of 2017, it was symbolic of new beginnings.

In order to determine this year color, Pantone sent out ten of their aficionados to scour clothing, cosmetics, food, cars and everything in between for signs on what shade will dominate the next 12 months.

In a press statement, Pantone described the hue as a “dramatically provocative and thoughtful purple shade,” that “communicates originality, ingenuity, and visionary thinking that points us toward the future.” Pantone Color Institute’s vice president, Laurie Pressman, then went on to add, “It’s truly a reflection of what’s needed in our world today.”

Mixing blue and red, two shades that are seemingly opposed, to create something new, Ultra Violet is one of the most complex colors. After the Spring 2018 fashion season, trend forecasters even included the purple color in their reports with design houses such as Gucci, Rochas, La Perla, Loewe and more designing and sending brilliant ultra-violet looks down the runway.


Related Posts

Fashion News

Trend Alert! The Mismatched Shoes. Would you wear it?

Celebrities, fashion girls and style-forward people around the world are wearing mismatched shoes on purpose. Generally, the shoes are of the same design but with the color or a few details being swapped. It’s a trend that started on the runway at Céline, as soon as the first pair of red and white booties made […]

Fashion News

Best upcoming Spring 2018 ad campaigns

Every year, famous photographers pair up with big-name brands and top models to create stunning visual content to sell products, otherwise known as ad campaigns. In this post, I will show you some of the most outstanding advertising campaigns Spring 2018:   Chloé Spring 2018 Ad Campaign Creative Director Natacha Ramsay-Levi presents her first campaign […]

Leave a Reply

Your email address will not be published. Required fields are marked *