Fashion News

Valentino Is Building Sports-Themed Pop-Up Shops around the World

Valentino is taking fashion’s love for athleisure to the next level, let’s face it, this trend can’t stop and won’t stop, and the proof is on the runway. Valentino resort 2018 runway, was a parade of athletic-inspired looks featuring everything from silk tracksuits to fuzzy slides to cheerleader-inspired midiskirts.

The fashion luxury brand is opening sport-themed pop-up shops in New York, Milan, Hong Kong, and Tokyo to sell its athletic-inspired Resort 2018 collection, which creative director Pierpaolo Piccioli presented in May.

Valentino fans will be able to shop the resort 2018 collection starting Oct. 26 in retail spaces. The interiors are inspired by chic gyms and training spaces. The limited-edition items will all be marked with a new logo, “VLTN,” which was inspired by old Valentino logos in the ’80s and ’90s. The pop-ups will also be selling sports gear: basketballs, sneakers, yoga mats, and tracksuits.

Here is a sneak peek of the Resort 2018 collection:

·      T-shirt

·      Sneaker

·      Cap

·      Heel

 

·      Yoga Mat

Email

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